Keep partisan politics off the field.
It felt like a little bit of history was being made on Monday Night Football as the Tennessee Titans finally snapped their streak of 11 consecutive losses to the Indianapolis Colts. However, as social media sparked with ESPN not showing the playing of the national anthem, another type of history was also being made: Last night’s primetime broadcast of the Titans’ 36-22 victory stumbled to a season low with a 6.1 in metered market results.
In a season stained by overall ratings declines and political controversy, that NFL Week 6 rating is down 13% from the early numbers of the much tighter October 9 matchup between the Minnesota Vikings and Chicago Bears. That MNF season low went on to deliver a 3.7 rating among adults 18-49 and a total viewership of 10.3 million. It’s worth noting that the peek of last week’s MNF came at halftime on the Disney-owned cabler when the new Star Wars: The Last Jedi trailer debuted.
Year-to-year, last night’s MNF dipped just over 3% in the MM results from the Arizona Cardinals’ 28-3 demolition of the New York Jets on October 17, 2016. With a rating that matched the Jets score, that demo season low eventually landed with a 3.0 among the 18-49s and 8.4 million viewers, an almost audience bottom.
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