WestJet – an airline known for its Christmas marketing (see this link too) – took on as its ‘Christmas Miracle’ mission in 2015 to perform 12,000 “mini miracles” in 24 hours.
WestJet’s Santa took a journey across Canada from Halifax to Vancouver, performing said miracles in the spirit of Christmas.
WestJet employee teams also hit the streets, doing good deeds in 10 different time zones from London to Hawaii. WestJet also challenged people around the world to contribute by completing their own miracles and they tweeted using #WestJetChristmas.
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